USA Rugby Sevens Team to Star in New Documentary Ahead of the Rugby World Cup Sevens 2018

HSBC, principal Sponsor of the HSBC World Rugby Sevens Series, has commissioned the documentary as it sets its sights on helping grow the sport in North America

LAS VEGAS, NV. –  World Rugby Sevens Series title partner HSBC today announced that it has commissioned a documentary following the USA Rugby Sevens team. The documentary series will follow the team as they attempt to win the Rugby World Cup Sevens on home soil and go from unsung heroes to household names. Created in collaboration with USA Rugby, the multi-episode documentary series titled ‘The Pioneers’ is already in production and will premiere later this year ahead of the tournament.

As a long-term supporter of Rugby Sevens, HSBC is committed to working alongside World Rugby to achieve their shared goal of growing the sport worldwide. HSBC has been instrumental in supporting the development of a sport which has grown its fanbase significantly in recent years since its Olympic inclusion at Rio 2016.

As Rugby Sevens looks to take its next leap, there are several markets that are crucial to the future prosperity of the sport. Chief among them is the USA, a sporting and commercial superpower that could stimulate a chain reaction of interest in Rugby Sevens. The Rugby World Cup Sevens in San Francisco (20-22 July 2018) has the potential to not only act as a platform for growth in North America, but to serve as a catalyst to help Sevens achieve its goal of becoming a thriving global sport in the long term.

A key component of maximising this opportunity is introducing fans not currently engaged with the sport to the incredible individuals and stories found in Rugby Sevens. It is for this reason that HSBC has commissioned ‘The Pioneers’, a unique and exclusive insight into the team, tracking the highs, the lows, the stories behind an incredible group of players.

HSBC previewed a trailer of ‘The Pioneers’ at the HSBC Las Vegas Sevens today. This can be viewed below:

Speaking on the documentary series a HSBC spokesperson said:

“Our ambition is to elevate the sport of Rugby Sevens and bring it to new audiences in new ways. The USA Sevens team remains relatively unknown in their own country, despite their incredible talent and infectious personalities. This team, and the way they work together in tough circumstances, is a powerful articulation of our new brand position of ‘Together We Thrive’ so we are proud to help bring their story to new audiences via ‘The Pioneers’. HSBC is always where the growth is, and for Rugby Sevens certainly that growth must be in the US. By working alongside the team, and telling their story, we hope to help USA Rugby give the sport the shot in the arm that can help Rugby Sevens truly fulfil its ambitions in North America.”

USA Men’s Rugby Sevens coach Mike Friday said of the film:

“When HSBC approached us with the idea of following the team, we jumped at the opportunity. I see day-in-day-out what an incredibly talented and committed bunch of individuals this is, putting their bodies on the line despite not receiving the recognition or anywhere near the financial rewards of their equivalents in the big American sports. Alongside HSBC I hope that we can bring these great players to the attention of the wider US sporting public and help lay the groundwork for future generations of Sevens stars in the US.”

USA winger and World Rugby Sevens Player of The Year Perry Baker said: “The team is incredibly excited by the opportunity we have this year and to be working with HSBC on this documentary. Having pursued a career in the NFL, I’ve seen first hand the difference between the attention American Football and Rugby Sevens players receive. We genuinely believe we can make a difference for the next generation of American Rugby players, so that is what is driving us to perform our best later this year.”

The film is being produced by the team behind the award-winning documentary on the Fiji Rugby Sevens team ‘Sevens from Heaven’. It is being directed by Bruce Southwick of Zoomfiji, director of Sevens from Heaven and a veteran filmmaker on the Rugby Sevens circuit. Production is being managed by Hill + Knowlton Strategies.

To follow the story of the USA Rugby Sevens team, follow @HSBC_Sport on Twitter and Instagram and HSBC Sport on Facebook.

For media enquiriesSophie Arundale
Hill + Knowlton Strategies
0207 413 3453

Richard White
Hill +Knowlton Strategies
0207 973 4405


About HBSCHSBC provides a comprehensive range of financial services to customers through four global businesses; Global Retail Banking and Wealth Management, Global Commercial Banking, Global Banking and Markets and Global Private Banking.

The HSBC GroupHSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 3,900 offices in 67 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,526bn at 30 September 2017, HSBC is one of the world’s largest banking and financial services organisations.